Social media usage relating to dermatology. #dermatology: Its users, popularity, and content on Twitter and Instagram

Background: Information technology advances and the Internet have given rise to radical changes in how medicine is practiced. With Web 2.0, characterized by the change from static web pages to user-generated content and the growth of social media, this may change further still. Presently, 2.34 billion people already use social media. We aimed to understand how social media is currently used with relation to dermatology.